Honda into the Safety Car Market



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Code : COM0014

Year : 2004

Industry : Automobiles

Region : USA

Teaching Note:Not Available

Structured Assignment :Not Available
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Abstract: Automobile manufacturers have innovations up their sleeves. Car designers and manufacturers have always focused their research to provide comfort, safety and ease of driving to their vehicle users. Honda Motor Company went beyond that with its commitment to provide 'safety for everyone' that included pedestrians who shared the roads.

The increasing number of pedestrian deaths due to road accidents further reinforced its commitment. Besides enhancing its image as a company committed to its corporate social responsibility, Honda's initiative was also leveraged as a tactic to differentiate Honda from its competitors. On its anvil, Honda has the new safety technology in all its cars to comply with the stricter safety rules being implemented by Euro NCAP that would hit the market from 2006 onwards.

Pedagogical Objectives:

  • To analyse Honda's initiatives to make its cars safer for the pedestrians and its implication on the company's future business potential and profitability.

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    Keywords : Honda Motor Company; Safety for everyone; Euro NCAP; Honda Civic; G Con; Polar II; Crash test; Innovation Management Case Study; Pedestrian safety; Tochigi Research and Development (R&D) Centre; Vehicle stability assist system; Intelligent speed adaptation system; Honda City; Colligation mitigation brake system; Takeo Fukui; Automotive safety research facility

    Contents :
    » A Brief Overview
    » Honda's 'Safety' Initiatives
    » Unsafe Roads


    Case Introduction >>


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